Flowing as One
The Water, Access, Treatment and Reuse (WATR) Alliance is a 501(c)6 organization committed to transforming New Mexico’s approach to water management, fostering economic growth, social equity, and ecological sustainability
About the WATR Alliance
The Water Access, Treatment & Reuse Alliance (the “Alliance”) is a powerful new trade association forged in the heart of New Mexico. Our goal is to unite a diverse coalition of stakeholders committed to furthering water treatment, reuse, and conservation across the Southwest. By building relationships between industries, municipalities, technology providers, and more, the Alliance works to maximize the value of every drop of water and increase water supplies through collaborative, innovative solutions.
Exclusive
Member Content
WATR Alliance FAQ
About
The Water Access, Treatment & Reuse Alliance (the “Alliance”) is a powerful new trade association forged in the heart of New Mexico. Our goal is to unite a diverse coalition of stakeholders committed to furthering water treatment, reuse, and conservation across the Southwest. By building relationships between industries, municipalities, technology providers, and more, the Alliance works to maximize the value of every drop of water and increase water supplies through collaborative, innovative solutions.
Membership
The WATR Alliance is building a diverse coalition of stakeholders, including municipalities, desalination companies, technology and internet service companies, mining and oil and gas operators, investors, technology providers, associations representing WATR users, and landowners. We welcome a wide range of members who share our commitment to advancing water treatment, reuse, and conservation efforts.
Mission
Our mission is to increase water supplies in the Southwest through credible advocacy and collaboration. We strive to create a unified voice that drives meaningful change in water policy, resource management, and sustainable practices.
Goals & Focus Areas
The Alliance is focused on maximizing the value of each drop of water and extending its use across various sectors. Our goal is to promote responsible water recycling, treatment, and reuse practices, ensuring long-term water security for the Southwest and Texas. The Alliance works to:
- Promote Regulatory Certainty: Advocate for policies that support water recycling and treatment.
- Stimulate Economic Growth: Foster growth through innovative water solutions and investments.
- Support Communities: Help communities thrive by promoting water-efficient practices and access to resources.
Through these efforts, we will advocate for funding for water reuse projects, encourage innovation in water technologies, and support economic and environmental sustainability.
Key Initiatives
- Advocacy: Engaging with policymakers to support and advocate for various water recycling and reuse initiatives.
- Collaboration: Building partnerships among businesses, municipalities, and nonprofit and trade associations to drive collective water management solutions.
- Education: Offering resources and workshops to promote water sustainability practices and raise awareness about responsible water reuse opportunities and challenges.
2025 Projects on the Horizon
The WATR Alliance is focused on several important projects for 2025, which include:
- Supporting legislation to promote reclaimed water use in New Mexico.
- Advocating for the expansion of the Strategic Water Reserve.
- Shaping ideas for the New Mexico Strategic Water Supply.
- Filing a rulemaking petition to create water quality standards for treated produced water in New Mexico.
- Conducting a public education and communications campaign to raise awareness and drive action.